How Crossfit Helped Me Launch A Kickstarter Campaign


Consistency. It’s one of the hardest things for me when it comes to working out and I’m sure I’m not the only one. Throughout college I would go in spurts where I would workout with my roommates but none of us really had any idea what were doing in the gym. Sure, the saying “it’s leg day, bro” would be thrown around but did we really know the proper form, let alone the appropriate weight and rep scheme? Hell, no! Since graduating college and hitting the real world, I have been fortunate enough to work at different colleges and had free access to recreation centers. In fact, for the last six years my office has been no more than 10 feet from a fitness center. I found working out as a painstaking chore. I know that working out 3-4 times a week is good for you. While I’ve seen results, I have never been able to stick with it for more than a few weeks at a time. Until now!

On June 5th, I joined Endorphin Crossfit in Middlesex, NJ.

It just so happens that was the same day I released my first blog post in my 30 day “Find Your Niche” series for The Niche Movement.

Two full months later sticking with crossfit at least 3 (sometimes 4) times a week, I have seen some crazy correlations between positive gains in the gym and in my life. This summer was filled with early mornings and late nights of writing, networking, brainstorming, and executing new projects to get to where I am on my final day of my Kickstarter campaign.

If you are a busy person that has battled with consistency in the gym while leading a busy life then these three tips can help - especially as summer comes to an end.

10428260_639042468025_6339158462774460662_o1. Mastery

I have taken my share of classes and tried various routines over the last eight years. However, I have noticed that when you take a class like spin or workout (or go running) by yourself, it requires A LOT of self-discipline. At Endorphin, from my first class to now, there has been a detailed plan everyday. You are held accountable not by only by the amazing coaches, but by your peers in your class. Everyone is giving it their all, reaching for their next PR, or trying something new for the very first time like me. Every crossfit class helps me strive to master a new lift, technique, or physically test my endurance to my body in ways I haven’t been pushed since being a high school athlete.

Since I decided to turn my blogging series for The Niche Movement into a book to end employment unhappiness for this generation, I went down roads I thought I would never travel. There were weekends I spent filming my Kickstarter video, mornings pitching and interviewing press, and late nights emailing friends, family, and people in my network for contributions. I kept to a detailed plan. Supporters around my campaign held me accountable. And I reached several “PR’s” like being featured in Buzzfeed, Money Under 30, and breaking my goal of $3,000 in less than 29 days.

#NicheTip: Mastery driven motivation works. Find a workout routine that will get you excited to achieve new levels of fitness.

2. Momentum

When I lose interest in working out and my routine becomes boring (like it does several times in the winter) I become lazy, unmotivated and procrastination settles in for my personal life.

Within two weeks, Endorphin’s coaches helped me find my one rep max for various lifts like back squat, bench press, and deadlift. Once I had my strength training plan and started seeing progress, I was hooked. I had momentum and enthusiasm to keep to a regular routine this summer. My days consisted of waking up early and putting in almost two hours of work before I left for my full time job. Then, after working a full day, I went straight to Endorphin at 5:15 where crossfit gave me a boost to come home and eat a healthy meal with Courtney and spend the evenings working on The Niche Movement.

#NicheTip: Ya know the commercial that says, “a body in motion, stays in motion”? It’s true. Try not to leave too much time between leaving work and going to the gym. It’s during that lag time that we find other things we need to do and talk ourselves out of working out that day.

3. Clarity

Outside of physical benefits, crossfit has made me more energized, reduced stress and provide much needed clarity for my mind. When I go to crossfit, Bonnie and Ian (the founders of Endorphin), always reiterate to focus on every part of your body throughout your reps. I love this because every rep and WOD has me completely in the moment. There certainly have been ups and downs over the last 90 days of this adventure trying to launch my business full time but when I am at crossfit my mind and body are in the present. I have never thought about my full time job, The Niche Movement, what’s for dinner or other issues in my life.

Anyone that does crossfit, knows how much energy you put into every WOD. Even though I leave there wiped after every class, my head has been completely clear and ready to attack the next item on my to-do list.

#Nichetip: The mind needs breaks in the workday, and just in the day in general, to reset. When you workout you only have room to focus on the workout and can’t let your mind run about your to-do lists. A clear head is a much more creative and powerful head than one that is constantly running.

During the last two months, I have been very lucky to find a box that cares about personal development, proper weight lifting technique and building a community. Lately, I have pushed myself in ways I never thought I could and crossfit has certainly helped achieve some amazing personal goals both in the gym and with The Niche Movement.