social media

Tools to Create An Effective Social Media Strategy - Part 1 - Buffer

 Tools to Create An Effective Social Media Strategy - Part 1 - Buffer

Part 1 in a 5 part series to help you level up your social media game right now. Read Kevin's tips on using Buffer, scheduling posts, and how to sort through all the noise to achieve your social media engagement goals! 

Written by: Kevin O'Connell

Meet the Interns: Lara Lieberman

laraprofilepictureGet to know Lara, one of the summer interns for the Niche Movement! Hailing from Marin County, California, Lara is a 21 year-old rising senior attending the George Washington University. Although she believes that Marin is one of the most beautiful places in the country due its easy access to stunning mountains and lakes, she loves that DC has such a rich culture with no shortage of opportunities, whether it's the presidential inauguration or Jazz in the Sculpture Garden - a summer favorite in DC. As an intern, Lara will primarily work with one of our clients, Lost Rhino Brewery on their online presence and social media strategy. In addition, she'll be creating blog content, developing public relations, and doing community outreach for The Niche Movement. She's excited to gain marketing experience in a start-up environment with companies and organizations that are passionate about what they do.

Lara truly believes that every person deserves the opportunity to pursue their passions and love what they do, which is why she so strongly aligns with the Niche Movement's mission of ending employment unhappiness. We're thrilled to have her on board with us this summer and have no doubt that she'll be a key asset in moving forward with that mission.

Feel free to connect with Lara through her LinkedIn and Twitter profiles, or email her at!

Learn more about Lara through some fun questions:

Favorite food: Breakfast food

Favorite social media channel: Instagram

Song of the moment: "Younger" by Seinabo Sey

Favorite place to hang out in DC: Georgetown waterfront

Superpower: The ability to be in two places at once so that she's able to take advantage of every single opportunity given to her.

If she could drop everything right now: She'd spend the next year traveling Asia

Skip Your Career Fair (SMW edition)


Two weeks ago I wrote Why You Should Skip Your Career Fair and it picked up a lot of traction but I was frustrated because I wanted to fit more into the post other than one resource, Creative Mornings. So today I am announcing I will be releasing a “Skip Your Career Fair Series” over the next 3 weeks. Once a week I will blog about a resource, event, organization or concept on why you should skip your career fair and network somewhere else.

I am very excited to attend a few events next week as part of Social Media Week and just like Creative Mornings, Social Media Week is worldwide but is located in NYC, Miami, & DC on the east coast. So college students, here’s why you should be just as excited as I am to attend SMW:


  1. It’s Social Media Week! If you are looking to work in the digital field or land a job that has anything to do with social media, the key players are going to be there. Also, industries from health to fashion and everything in between will be represented.
  2. Workshops are either free, have a student fee under $50 to attend, or a small fee (< $10) to tune in virutually. To find out if they are free you will see “open” or “global pass required.” Once you click on attend it will tell you what you need to do to attend.
  3. Each event has “contact event organizer” in case it is closed out, you’re not sure how to register or you want to learn more. Just like I suggested in my last post, this is at least a way to introduce yourself and tell them you are a college student trying to get your foot in the door.
  4. My favorite event I can’t wait for and this could open doors for all of you is “Fast Company Presents: The Most Innovative Social Media Companines in 2013
  5. Last but not least there are ways to get invovled. Imagine if you volunteer for at one of these host sites or introduce a speaker. This is networking 101 and could be great for you to meet people in the industry you are trying to work in.

If you are looking to work in a major city at a “Facebook-type” company then I highly recommend immersing yourself in social media week and even if you can’t physically be there follow the twitter convo. I know the Big East Career Fair is coming up in March, but guess what, none of the companies on the list include the companies or figure-heads involved at Social Media Week.

College students and recent graduates: If you are in the middle of networking and preparing to interview Kevin will personally start critiquing your resume for free and give you feedback. Just send it to, quickly introduce yourself and let Kevin know what field you are trying to get into. Remember, you want to tell everyone you are job searching and it can never hurt to get too many eyes looking at your resume.

So over the next 3 weeks I will be releasing a “Why You Should Skip Your Career Fair” series by the middle of each week.

Kevin O’Connell, Founder – The Niche Movement

Bring the Niche Movement to Campus to meet with students, staff or host your next workshop, keynote or training.

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I'm a student leader graduating soon.

If you are reading this and are a college student or a recent graduate within the last two years think about the type of company culture you want to be a part of. Apply to be part of the first Niche Movement Cohort where we will work with your niche and discover employers that have jobs that you want. Applications due March 3rd.  

I work with student leaders.

If you are reading this and work with student leaders that you want to help land a job they love then share The Niche Movement with them.

I already found my niche and want to tell my story.

And if you happen to stumble upon The Niche Movement and you already found your niche then share your story. Or we can help you recruit top, talented college who by helping you create appealing job description, screen candidates and host internships or jobs on our website.