Forget about the classic elevator pitch. A 60 second introduction goes by in a flash, but your digital footprint lasts a lifetime. Our 4 Step Guide to Build Your Digital Brand is here to open the door to untapped opportunities. Rooted in The Niche Movement workshop How to Make Your Digital Brand Work for You, this guide walks you through how to envision, design, and execute your own digital brand.
We live in a limitless connection economy. This means there is boundless opportunity, but it takes tenacity and a solid personal brand to turn that opportunity into reality. A well-utilized personal brand breaks through the networking noise. Whether it’s Instagram, Twitter, Facebook, email, or YouTube, digital channels provide an avenue for crafting your image. In this podcast episode, The Niche Movement Founder Kevin O’Connell sat down with 40 George Washington University undergraduates to hold a workshop. Together, they untangled the foundations of what makes a good personal brand.
This certainly took time, patience and dedication. But by staying true to who I am and encouraging a path that makes me want to write every day, I stumbled upon my own personal brand. While some readers may judge my writing or my stories, I do not. I write for myself, but I publish that writing on my blog to connect with people, to support progress and to give something back. This is true to who I am and how I thrive in the world. I am not happy unless I am somehow connecting with others, and I am not fulfilled unless I am doing something creative for myself.
Being geeky has always been a part of me. So much so that I made it my professional “brand” (which I put in air quotes since branding can be a loaded term but it’s the best way to capture a professional identity). I created the moniker “Higher Ed Geek” for myself several years back as a way to capture who I am, what I care about, and a way to distinguish myself in a crowded world.
Kevin shares tips on both creating visually appealing content using Canva, as well as tips for using that content to build up your personal brand. Start with Part 1 or go right ahead onto Part 2!