How to Make Your Digital Brand Work for You (podcast)

What’s your story?

What makes you different?

What’s the future of you? What do the next 5, 10, 15 years look like thanks to your digital brand?

We live in a limitless connection economy. This means there is boundless opportunity, but it takes tenacity and a solid personal brand to turn that opportunity into reality. A well-utilized personal brand breaks through the networking noise. Whether it’s Instagram, Twitter, Facebook, email, or YouTube, digital channels provide an avenue for crafting your image. So, be prudent when sharing content and ensure it’s grandma-friendly. ‘Cause if your grandma loves it, we bet your future employer will love it even more.

In this podcast episode, The Niche Movement Founder Kevin O’Connell sat down with 40 George Washington University undergraduates to hold a workshop. Together, they untangled the foundations of what makes a good personal brand.

Propel your career forward: follow these steps to ensure your digital footprint reflects the best and brightest parts of your identity.

1. Determine where you want to stand as a digital leader

Your digital brand is a way to communicate with the world. What are 3 traits that will define your offline and online brand? These traits should carry across different channels, so an external audience can glean a comprehensive picture of who you are and where you fit in the world.

2. Document your work and capture your experience

Do something today that starts your story and takes 10 seconds. You don’t need to start a YouTube channel, write a book, or record a podcast. Take the work you’re already doing and use it as a springboard. People will notice you even if you don’t have 100,000 followers.

3. Harness digital storytelling for your career

Treat social media as a dart board. Don’t fret over being perfect. As long as your posts are close to the center of the dart board, you’re golden. New connection, job, and thought leadership opportunities are waiting. You just have to show the world who you are.

Listen to the episode now and subscribe on iTunes.

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