New Kid on The Block: The Niche Movement Reaches a New Milestone


The Niche Movement has met yet another milestone and hired another piece to this growing puzzle! Hi everyone! I'm Emilie, the newest addition to this growing tribe.

I'm a brand new transplant to Washington D.C., just moving here this summer. In just two short months I've fallen in love with the District, mastered the metro, and had my fair share of battles with the DMV. One of my favorite things is being told fun facts about new people and so naturally, I'm going to share a few with the NM community.

  • I aim to leave no Froyo store untried. My newest discovery is Blue Moo. Check it out! You might even see me in there.
  • If the real housewives series are wrong, I don’t want to be right. (#TeamBethenny)
  • I love my niece Lola and nephew Cason. I'm that annoying Aunt filling my Instagram with fun pictures of them.

Born and raised in Millville NJ, I attended Rutgers University and am a proud Scarlet Knight. While in New Brunswick, I served as project manager under Kevin for the university’s rec marketing team. The role developed my passion for social media and project management that I didn't know I had. But after graduation, like many millennials, I took the first job offered to me. After the honeymoon phase with my new company was over, I found myself unhappy with the lack of creativity and autonomy, and wanted something more. All signs kept pointing to D.C. and when timing matched up, I took the plunge and made the move.

At the Niche Movement, I will primarily serve as Director of Community & Lead Strategist. Those are fancy words but what do they mean? To me, I will mark this role a success if I can look back and be able to easily identify growth I brought to this company. Whether that be through content curation, branding, social media, or new clients, it is important for me to see specific growth both in myself and The Niche Movement. One thing I'm most excited about in taking on this new role is learning about and meeting other individuals and companies who are living their passions. Undoubtedly, surrounding yourself with progressive people inspires and benefits you. It is one of the best things I've done post-graduation so far. If you know of anyone like this, share them with me! (Think: Gary Vaynerchuck and Vaynermedia.) The Niche Movement would love to tell their story and I'd love to get inspired by them.

I am so excited to be expanding and spreading The Niche Movements mission. I truly can't wait to add to its ever evolving success story! If you want to know more about me (or see Cason and Lola!) follow my life on Instagram and Twitter. You can also chat directly with me at emilie@thenichemovement.com.

Skip Your Career Fair (SMW edition)


Two weeks ago I wrote Why You Should Skip Your Career Fair and it picked up a lot of traction but I was frustrated because I wanted to fit more into the post other than one resource, Creative Mornings. So today I am announcing I will be releasing a “Skip Your Career Fair Series” over the next 3 weeks. Once a week I will blog about a resource, event, organization or concept on why you should skip your career fair and network somewhere else.

I am very excited to attend a few events next week as part of Social Media Week and just like Creative Mornings, Social Media Week is worldwide but is located in NYC, Miami, & DC on the east coast. So college students, here’s why you should be just as excited as I am to attend SMW:


  1. It’s Social Media Week! If you are looking to work in the digital field or land a job that has anything to do with social media, the key players are going to be there. Also, industries from health to fashion and everything in between will be represented.
  2. Workshops are either free, have a student fee under $50 to attend, or a small fee (< $10) to tune in virutually. To find out if they are free you will see “open” or “global pass required.” Once you click on attend it will tell you what you need to do to attend.
  3. Each event has “contact event organizer” in case it is closed out, you’re not sure how to register or you want to learn more. Just like I suggested in my last post, this is at least a way to introduce yourself and tell them you are a college student trying to get your foot in the door.
  4. My favorite event I can’t wait for and this could open doors for all of you is “Fast Company Presents: The Most Innovative Social Media Companines in 2013
  5. Last but not least there are ways to get invovled. Imagine if you volunteer for at one of these host sites or introduce a speaker. This is networking 101 and could be great for you to meet people in the industry you are trying to work in.

If you are looking to work in a major city at a “Facebook-type” company then I highly recommend immersing yourself in social media week and even if you can’t physically be there follow the twitter convo. I know the Big East Career Fair is coming up in March, but guess what, none of the companies on the list include the companies or figure-heads involved at Social Media Week.

College students and recent graduates: If you are in the middle of networking and preparing to interview Kevin will personally start critiquing your resume for free and give you feedback. Just send it to thenichemovement@gmail.com, quickly introduce yourself and let Kevin know what field you are trying to get into. Remember, you want to tell everyone you are job searching and it can never hurt to get too many eyes looking at your resume.

So over the next 3 weeks I will be releasing a “Why You Should Skip Your Career Fair” series by the middle of each week.

Kevin O’Connell, Founder – The Niche Movement

Bring the Niche Movement to Campus to meet with students, staff or host your next workshop, keynote or training.

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I'm a student leader graduating soon.

If you are reading this and are a college student or a recent graduate within the last two years think about the type of company culture you want to be a part of. Apply to be part of the first Niche Movement Cohort where we will work with your niche and discover employers that have jobs that you want. Applications due March 3rd.  

I work with student leaders.

If you are reading this and work with student leaders that you want to help land a job they love then share The Niche Movement with them.

I already found my niche and want to tell my story.

And if you happen to stumble upon The Niche Movement and you already found your niche then share your story. Or we can help you recruit top, talented college who by helping you create appealing job description, screen candidates and host internships or jobs on our website.